Connect with us

Hi, what are you looking for?

American Stock ReviewAmerican Stock Review

Tech News

Here comes Sandisk with a rebrand

New logo up top and old one on the bottom. | Image: Sandisk

SanDisk is now SANDISK. It’s also now Sandisk. The company is announcing a fresh rebranding this week with a new logo that drops the inter-capped styling it’s generally maintained since 1995 with one that is inspired by “a single point of data” or a “pixel.”

In a new video, Sandisk says its “slab serif is back and bolder” and it maintains its open “D” letter, but pairs it with a new “pixel-driven S.” The company says the letters symbolize “the collaboration and partnership required to actualize our purpose and tap into new possibilities.”


As noted in a report by Fast Company, the Sandisk rebranding comes ahead of a spinoff from its parent company Western Digital planned for next year (it was originally planned for this year). Western Digital had originally acquired Sandisk back in 2016.

Last year, Western Digital was embroiled in controversy surrounding the popular, pricey portable SanDisk Extreme SSD, in which publications reported that the product would wipe owners’ data erroneously. It happened to our supervising producer Vjeran Pavic, and Western Digital refused to answer our questions at the time to explain what was happening.

Controversy aside, we’re big fans of “unfinished” logo styles here at The Verge, and it looks like Sandisk did alright with its rebrand. It certainly could do worse — just look at PayPal, Kia, Paramount. or JaGUar.

You May Also Like

Tech News

Sony’s “cosmic red” DualSense Wireless Controller is down to $54.99 ($20 off) for a limited time. | Photo by Cameron Faulkner / The Verge...

Tech News

This meat-handed mess was generated using DaVinci AI with the prompt “a photorealistic person looking at their phone with a disgusted expression.” | Image:...

Tech News

Image: Netflix After years of brand tie-ins and ill-conceived spinoffs, the series is back — and it’s just as tense as ever. Read the...

Editor's Pick

Gold has been in the headlines over the last few months, perhaps more so now than in years. This heightened attention stems from shifts...